Showing posts with label real estate market. Show all posts
Showing posts with label real estate market. Show all posts

Tuesday, October 7, 2014

San Francisco Metro Area Still Posting Double-Digit Percent Annual Home Price Gains

The San Francisco metro area is one of just three major U.S. regions where year-over-year home prices are still growing by double-digit percentage points, according to the latest S&P/Case-Shiller Home Price Indices. Home prices rising
S&P/Case-Shiller’s data says that annual home prices in the San Francisco region increased by 10.3 percent in July, the third-largest gains of the 20 major U.S. metro areas included in the index. Across the index’s 20-city composite, home prices grew by 6.7 percent from July 2013.
Still, the rate of annual appreciation in the San Francisco metro area has slowed significantly since earlier in the year; as recently as March, home prices in the region were up year over year by more than 20 percent as measured by the index.
San Francisco was also the only metro area included in the 20-city composite to post a monthly decline from June to July, with home prices falling by 0.4 percent.
“At the bottom was San Francisco with its first decline this year and the only city in the red,” David M. Blitzer, chairman of the Index Committee at S&P Dow Jones Indices, said in a statement. The report notes that July’s month-over-month price drop was the largest recorded in the region since February 2012.
A look at MLS data reveals that the median single-family home price increased in every one of Pacific Union’s Bay Area regions year over year in July. Annual home price gains were largest in Sonoma Valley, up 41 percent from July 2013. At $750,000, Sonoma Valley’s July median sales price reached a two-year high.
Home price growth across our other regions ranged from 25 percent in San Francisco to 4 percent in Marin County.

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(Photo: Flickr/Andrew_Writer)

 

Tuesday, September 9, 2014

5 signs you’ll close more deals this fall

Your business is trying to tell you something. Either you’re about to have the best real estate fall you’ve ever seen or you’ve got some serious work to do to stay afloat.
Here are five signs you’re in great shape heading into this fall and adjustments you can make to get there if things aren’t exactly “looking up.”
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Fall image via Shutterstock

1. Profile views and traffic are up

Tomorrow’s clients are today’s Web visitors. Check your Trulia profile and other Web analytics to get a handle on your traffic trends. If you’re seeing more or stable Web views, you’re likely in good shape. If things are taking a dip, it may be time to blog, share, or create other content that gives real estate lurkers a reason to stop by your profile or website.

2. Your past clients are feeling nurtured

According to NAR’s 2013 Profile of Home Buyers and Sellers, nearly half of agents were chosen based on a referral. That means prospects aren’t the only ones you should be nurturing. Whether they are anniversary cards, neighborhood updates or home valuation reports, if you’re staying in touch then you’re on track to have a great fall.

3. You’re trying something new

One of the biggest real estate lessons of the past few years is that change is really the only constant in the life — and business. That means you should always be looking for new ways to ensure your business’s future. If you’re experimenting with new cutting-edge products like Trulia Seller Ads and other tools that help you track your marketing return on investment and generate high-quality leads, you’re headed in the right direction.

4. You’ve (actually) closed the computer

Online lead generation is a must, but your marketing mix should include some community face time. Whether it’s PTA meetings, golf tournaments or other events that bring your community together, get out there and show face. This has two major benefits: Your prospects will feel more connected when they see your ads or emails, and you can farm content for sharing online that reinforces your position as the neighborhood expert.

5. You’ve got the latest lead-handling tools

Traffic, tools and referrals are great, but if you can’t handle the leads when they are coming, then your business is at risk. If you don’t already have them, here are three great tools that help with lead handling to help with faster response and staying on top of your nurturing this fall:


Article and Photos Sourced From:  http://www.inman.com/next/5-signs-youll-close-more-deals-this-fall/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+inmannews+%28Inman+News+-+Headlines%29 

Thursday, September 4, 2014

What’s the Right Asking Price for Your Home?

Pricing a home for sale is an inexact science — some owners might call it a crapshoot — and determining the right asking price involves both psychological and practical reasons, according to

Dollar sign a recent article in The Wall Street Journal.
An asking price is primarily a negotiating tactic, Michael Seiler, professor of real estate and finance at The College of William & Mary, told The Wall Street Journal. “When you set a list price, you’re sending a signal to the market.”
Mike McCann, a real estate professional in Philadelphia, said in the article that most sellers overestimate the value of their home, and some real estate professionals may start with a  price that’s too high to avoid hard feelings or to get the seller’s business. Or, they may price it too low for a quick sale.
Setting the right asking price depends on a variety of practical factors, such as the condition of the property and recent sales activity in the area, but pricing research offers a few tips:
Precise prices suggest you are inflexible. Setting an exact asking price — say, $795,475 — could lead buyers to believe that the price is not negotiable. A round number such as $800,000 can indicate that you’re willing to consider other offers.
A few dollars can make a big difference. Pricing a property at $499,900 rather than $500,000 can subconsciously influence a buyer. It seems to defy logic, but researchers say $499,900 is perceived as a huge bargain compared with a home priced just $100 more.

A low starting price can backfire. A lower asking price may net a flurry of offers, but it may not lead to a higher sales price. “It creates a havoc that doesn’t serve anyone well,” Rebecca Walter, a real estate professional in Portland, Ore., told The Wall Street Journal.

Pricing strategies only go so far, however. Ultimately, determining a home’s real value of requires knowledge of the local real estate market and access to recent sales data. That’s where the assistance of a local real estate professional can be most valuable.

Real estate professionals typically compile neighborhood sales data to prepare a comparative market analysis, which provides a sensible starting point for price negotiations. 

Seiler, the real estate professor mentioned in the article, said that without comparable sales data, “an appraiser will have no clue what a property is worth, and a buyer wouldn’t know either.”


(Image: Flickr/OTA Photos)

Wednesday, September 3, 2014

Real Estate Roundup: Listing Video Is for the Dogs, Mortgage Rates Dip

Here’s a look at recent news of interest to homebuyers, home sellers, and the home-curious:


 
LISTING VIDEO IS FOR THE DOGS
Man’s best friend could also be his chief marketer when it comes to selling a home.

A New York real estate professional recently employed a pair of golden retrievers to narrate a listing video, a tactic that has garnered the clip a surprising number of YouTube views.
The canines, speaking with an Australian accent, laud the 3,369-square-foot Westchester County home for its pool and expansive grounds, noting that there’s “even a place for my human to relax.”


 U.S. BIDDING WARS DOWN IN DECEMBER
Competition for residential housing eased throughout the U.S. in December but varied considerably by region, a new report shows.

A solid 52 percent of Redfin offers in the U.S. faced bidding wars in the last month of 2013, compared with 52.8 percent in November and 62.4 percent in December 2012, the brokerage said in its Real-Time Bidding Wars report.
However, the numbers actually rose month over month in San Jose and San Francisco, the nation’s two most competitive cities respectively.
San Jose saw the percentage of offers facing other bids increase to 85.3 percent in December, up from 77.4 percent in November but down from a stunning 94.3 percent a year earlier. San Francisco’s figures came in at 78.7 percent in December, compared with 75.2 percent in November and 86.8 percent in December 2012.
Redfin predicted the market will continue heating up in the new year.
“Overall competition normally rebounds sharply in January as the new real estate season kicks off and we expect this year will be no different,” the company said.


MORTGAGE RATES DIP AS U.S. HOME SALES DECLINE Mortgage rates dipped slightly after U.S. new home sales declined in December, and an influential market report showed national home prices decreased for the first time in months.
In the week ending Jan. 30, 30-year fixed-rate mortgages averaged 4.32 percent, down from 4.39 percent the previous week but up dramatically from 3.53 percent a year earlier, the Freddie Mac Primary Mortgage Market Survey reported.
“Mortgage rates eased somewhat as new home sales fell 7 percent in December,” Frank Nothaft, Freddie Mac vice president and chief economist, said in a statement. “The S&P/Case-Shiller 20-city composite house price index declined 0.1 percent for the month of November, the first decrease since November 2012.”
Despite the Case-Shiller index’s overall drop, the report showed prices in San Francisco actually increased 0.4 percent in November compared with a month earlier and were up a whopping 23.2 percent year over year.


DOWNTOWN MANHATTAN PENTHOUSE SELLS FOR $50.9 MILLION
If you thought San Francisco condos were getting pricey, a downtown Manhattan penthouse recently went for a cool $50.9 million.

Penthouse One, a nearly 6,000-square-foot five-bedroom home in the Walker Tower in Chelsea, takes up an entire floor in the Art Deco building.
The deal may be the most expensive home sale on record in downtown Manhattan, The Wall Street Journal reports.


(Photo: Flickr/RayMorris1)

Thursday, July 31, 2014

Bay Area Job, Population Growth Will Continue to Fuel Housing Demand

The Bay Area’s tech-industry-driven economy continues to add extremely desirable and high-paying jobs, attracting talented workers from around the nation and globe. But even though our region’s phenomenal economic growth likely will begin to slow over the next couple of years, intense demand for housing is almost certainly here to stay thanks to a pronounced lack of available homes.
“We’re getting closer to full employment,” says Stephen Levy, director and senior economist of Palo Alto-based Center for Continuing Study of the California Economy. “And what that means is that as we near full employment, that’s going to bring in people, which will add to the housing demand.”
May statistics from the California Employment Development Department show that each one of our Bay Area counties boasts an unemployment rate lower than the statewide average of 7.6 percent. Job growth remains particularly strong in Marin, Napa, San Francisco, and San Mateo counties, all of which have unemployment rates of less than 5 percent.
Levy believes that the Bay Area’s unemployment rate will never return to dot-com-era lows, when it hovered in the 2 to 3 percent range in San Francisco and Silicon Valley. However, he forecasts that even though job growth will level off over the next two years, the Bay Area will continue to outperform the rest of the country.
Population Growth Outpacing New Housing in Key Markets
Since the U.S. began to emerge from the Great Recession in 2010, the Bay Area’s population rate has jumped sizably, according to California Department of Finance data. Over the past four years, the number of residents in San Francisco and San Mateo counties has grown by nearly 4 percent while increasing by almost 5 percent in Santa Clara County.
But those counties have failed to build enough new housing units to keep up with the expanding populace. Since 2010, new housing has grown by just 2 percent in Santa Clara County, 1.3 percent in San Francisco, and 0.9 percent in San Mateo County.
“Peninsula prices and rents will continue to outpace the state and national average unless we see a dramatic increase in supply, and even then it would be snapped up pretty quickly,” Levy says.
Economic Climate Much More Stable Than in Dot-Com Days
As was the case in the dot-com boom and subsequent bust, the tech industry remains the primary driver of Bay Area employment growth. However, Levy believes that our current economy is far less frenetic than it was 15 years ago.
“I think it’s quite different,” he says. “These are real companies, and they have customers, profits, and burgeoning sales. The dot-com era was more about business plans.”
Still, technology companies aren’t the only businesses fueling Bay Area job growth. Other industries, including hospitality, health care, and construction, are seeing employment upticks, Levy says. However, he cautions that tremendous growth in the Internet sector could eventually slow expansion in other industries, including brick-and-mortar retail and financial services.
While the Bay Area’s economic outlook appears solid for the foreseeable future, the housing shortage may eventually impede growth, as workers could become wary of relocating to an area where finding a home is so difficult. Therefore, new construction remains a crucial factor in keeping our region’s economy moving upward and onward.
“I think [our economy] will always grow, but absolutely, housing poses a constraint to our growth over the long term,” Levy says. “The lack of housing could take some of the bloom off of the rose and limit some of the growth that might otherwise be there.”